Let Me Play

About 49ers Women’s Athletics


Charlotte Athletics is committed to providing female student-athletes with the best opportunities available to receive a quality education, a meaningful life experience through community service activities and the resources needed to compete athletically at the highest level of NCAA Division I Athletics. To this end, Charlotte Athletics has embarked on a project that brings focus to women and girls in sports.

According to the Women’s Sports Foundation, girls who participate in sports have higher self-esteem and pride. Additionally, the Women’s Sports Foundation has found that women without sports experience are disadvantaged in the work setting as the existing American business model is a male model of organizational structure and human relationships learned through interaction in sports. Competition and participation in sports is not only healthy for the mind and body but also provides the structure and skills necessary to become successful in life. As women continue to make a rise in the workplace they are quickly becoming the primary caretaker of business at home with day to day family decisions, decisions regarding philanthropy and much more being determined by women.

Renamed in 2019 for its founder, the Judy W. Rose Let Me Play Luncheon is an opportunity for women in the community to raise funds to support young women. Since Title IX was enacted in 1972 the picture of collegiate sports has changed. There are more women’s sports programs, more women serving in administrative positions at the collegiate level, more financial opportunities for female athletes, more females competing in sports and more female coaches. This results in the need for additional funding to help support women’s collegiate sports.

In its first 16 years, the event has raised more than $2 million and attendance continues to grow.   It is our desire as an athletic program to make a positive impact on the lives of these young women through their experience at this event and their experience with our student-athletes in community service activities throughout the year